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The Student Who Created a PR Nightmare Via Wikipedia
Virgil Griffith is someone I am proud to look up to. In a moment of inspiration, he created a program called Wikipedia Scanner that lets you know who has been editing articles on Wikipedia and what...
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The Letter Always Wins
Somehow among our many ways to contact a company and complain about products: email, toll free numbers, in person—the old fashioned letter still seems to be the squeaky wheel getting the oil.Case in...
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Want a Company to Hear You? Talk to Their “People.”
Many of you were already following my recent credit card turmoil, where I was blacklisted from using my own card. When talks with the regular customer service/fraud department left me unfulfilled and...
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48 Guerrilla Marketing Tips From Top PR Pros
Link: http://www.openforum.com/idea-hub/topics/money/article/48-guerrilla-marketing-ti...Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked...
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How to Create a PR Crisis Strategy Before You Need It
Link: http://www.openforum.com/idea-hub/topics/marketing/article/how-to-create-a-pr-cr...The day you realize that you need a crisis strategy is usually the day you have a crisis. It's rare for small...
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Good Press: 6 Steps to Writing Killer Op-Eds and Commentaries
Link: http://www.openforum.com/idea-hub/topics/marketing/article/good-press-6-steps-to...Media commentators have pronounced the press release dead more times than Mel Gibson’s career.Twitter, Facebook,...
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Free Advertising: The Magic of Getting Media Attention
Link: http://www.openforum.com/idea-hub/topics/marketing/article/free-advertising-the-...Whoever said there's no such thing as a free lunch obviously didn't know about PR. A single public relations...
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How to Get Free Publicity
Link: http://www.openforum.com/idea-hub/topics/marketing/article/how-to-get-free-publi...Everyone knows publicity is good for your business. After all, publicity:Creates buzzPositions you as an...
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PR Blunders and How to Avoid Them
Link: http://www.openforum.com/idea-hub/topics/marketing/article/pr-blunders-and-how-t...Many small business owners think PR means sending out a news release with carefully chosen words to promote,...
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The 6 Companies With the Best Customer Service
Nowadays, it seems like every single company is trying to cut corners.If companies are not laying off several employees, then they are forced to find creative ways to cut labor costs. Given the deadly...
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How These 8 Company Stocks Fared Following Scandal
From bad business decisions to PR nightmares (looking at you, United Airlines), negative news can crush a company's bottom line and send investors fleeing. But not all scandals — or their fallouts —...
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